Design Concept
This is an iconography system designed based on a chosen typeface. It includes general icons and a set of specimen posters.
I focused on the uneven line weight and the heavy serif of the typeface and transformed them into my design.
Font Choice
Fenul typeface has unique zig-zag line weight and sharp serif, I want to combine this high contrast characteristic into my design.
Process
Rough sketch, analyzing font's characteristics and icon designs
Build a grid system based on Fenul's proportion, and utilize it on the icon designs
Icon Display
Icon with type
Mockups
Hang tag mockup
Display poster design
