Team

Yuanqi Zhang

Game UX Design, Graphic Design, Map’s block Illustration, Campaign video editing, Campaign video storyboard

Huizhou Chen https://www.adamtheapex.com/

3D Design & Animation, Campaign video editing, AI voiceover training, Project management

Yangchen Cui

Graphic Design, Campaign slides design, Game art concept design, Map outline illustration

Dazhong Deng

Motion Design, Campaign video editing, Video story board, Game art concept research

Yi-lin Lu

Graphic Design, Card Illustration, Campaign slides design, Game art concept design, Video script writing

Brief

Backstory:

On average, 9 out of 10 people with intellectual and development disabilities will experience some form of sexual assault in their lifetime.

Our job:

Provide education to give people living with Down syndrome knowledge and power over what’s right/wrong so they can navigate their choice with dignity.

Research

Sexual abuse:

Research indicates that children with disabilities are at least three times more likely to experience abuse compared to their non-disabled peers.


Source: https://www.mdpi.com/1660-4601/18/4/1980?utm_source=chatgpt.com

One-third of adults with intellectual disabilities (ID) have experienced sexual abuse. Those most at risk include institutionalized individuals, females, younger people, and those with more severe disabilities. Reporting abuse often leads to stigma and barriers, discouraging future disclosures.


Source: https://publications.aap.org/pediatrics/article/148/5/e2021050220/181345/Sexuality-Among-Adolescents-With-Intellectual?utm_source?autologincheck=redirected

Influence of Trust and Safety on Decision-Making Process:

Trust and safety are fundamental in the decision-making processes of individuals with IDD. A supportive environment where individuals feel safe and trusted encourages active participation in decision-making, leading to more autonomous and empowered individuals.


Source: https://sjdr.se/articles/10.16993/sjdr.21?utm_source=chatgpt.com

campaign Video

design Process

Before jumped into visual design, we spent couple weeks researching DS community. We collected data and reports of sexual harassment against DS people, and learned how their current sex education work.

We also had an interview with a Chinese intelligence disability association, and got to know how ID adults learn working skills and daily patterns.

After getting a deeper understanding of our users, we started to explore various design directions, and first settled with Lego + 3D book + VR concept.

Game concept sketches and game flow storyboard

Lego game mechanic sketch and user flow

Me and Liam tried to build some Lego 3D models with BrickLink Studio for the classroom scene and characters.

Lego character design and store game table model

Lego classroom scene model

Finally, we decided to push on the board game idea, and built further design sketches, video storyboard, and game user flow.

Board game mood board and board design sketch

Game user flow

Video storyboard

VISual

Character Card & Action Card:

Players will pull a card from character and action card piles, and place both cards in the card reader. The transparent action card will be on top, and show the character performing certain action.

Character card: back & front

Action card: back & front

How the cards combine together

Special Card:

When stepping into special zone, players need to pull a card from the special card pile, which includes both reward and punishment.

Map and House 3D Design:

Each block represents a different scene, where the character action will take place. (e.g. the teacher is touching the child’s hand in the classroom)

Illustrations for Map, Cards, and Campaign Slides:

Campaign Slides

New Blood 2025: Bound Up

Role: UI & UX Design, Brand Design
Tool: Figma, Illustrator, After Effect
Group Member: Yuanqi Zhang, Huizhou Chen,
Yangchen Cui, Dazhong Deng, Yi-lin Lu
Duration: Jan-Mar, 2025