Design Concept
This project is about exploring what this company has never tried before but fits its brand identity. I chose to create a children's theater for IKEA.
IKEA has many kids-friendly products, such as
animal dolls, furniture, food, etc. I organized the characteristics of those products and combined them in this theater brand design.
Moodboard
Logo
Treekoja is the combination of the word "treehouse"'s English version and Swedish's version "trädkoja".
Element design derived from logo design
Sticker Design
Kids will receive a sticker pack when they entered the theater. They can be creative and use it to decorate their tickets, playbill, notebooks, etc.
Sticker design and color variation
Sticker pack mockup
Sticker packs and how they can use to decorate notebooks
Ticket & Playbill Design
Treekoja theater has kid ticket and adult ticket. Kids are encouraged to draw on their tickets, and also the playbills they get when seated.
Kid and adult ticket design
Playbill design mockup and how it can be decorated
Character & Stage
Treekoja theater will introduce Ikea's costumed characters on stage and perform children's plays and musicals.
Ikea's costumed characters in the mall
How characters may perform on the stage
