Brief Context
We’re a bespoke toy store that lets kids design toys that we build. We need a kid-friendly iPhone app
Target User
Kids (5-8 years old)
Parents
User Persona
Name: Peter
Age: 6 years old
Gender: Male
expectations
Get a toy that is exactly what Peter wants
Quicker delivery
Good quality
Have fun with his toy
scenario
Peter behaved well in school, so he wanted his parent to buy him a gift
Name: Susan
Age: 34 years old
Gender: Female
expectations
Have some educational value
Worth to buy
Bonding & Memory-making
Entertainment and fun
scenario
Peter’s parents decided to reward Peter with special gift since he behaved well lately
User Journey
wanting a toy
😃
Interested
Looking for a toy
Excited, yet worried
🙂
designing a toy
Happy
☺️
decide to get a toy
Uncertain, worried
🤔
receiving the toy
Anxious, Nervous
🤨
Having fun with the toy
Satisfied, Happy
😊
Kid’s User Journey:
Parent’s User Journey:
Receiving the toy
Anxious, Worried
😊
🤨
Share their experiences
Happy
😊
understand the app
Curious, Interested
🙂
help kid using the app
Calm
🙂
PurChase the toy
Happy and Determined
😊
understand kid’s wish
Worried, Uncertain
🤔
Pain Points
Kids (5-8):
Kids usually don't have great art skills,
so it will be hard to design a toy as they imagined.Kids may lose interest quickly in the design process, and give up before they finished.
Young kids don’t have sufficient vocabulary, so they may not understand the words in the app.
Customized toys take more time to produce, and customized toy also
means expensive.
Parents:
Customized toys are expensive, and parents can’t ensure their kids will enjoy the toys after purchasing it.
Parents will concern the safety of unfamiliar app and the security of their kids’ privacy, and may worry that their kids’ designs get too aggressive.
Parents may find it difficult to choose a specific app, and hope the app can have a positive, educational impact on their kids.
User Needs
Kids (5-8):
A kid needs to understand how to use the app easily so that they can design their own toys by themselves.
A kid needs to stay focused during the design process so that they can place the order and get the toy they want.
Parents:
Parents of a kid need to make sure their kids can’t make the payment by themselves so that they can avoid wasting money
Parents of a kid need to buy the toy their kid truly loves so that they can make the kid happy and save money
Problems
🥱
Being engaged in the whole process is challenging for kids because kids tend to lose patient and get bored easily
💸
Persuading the parents to buy the toy and try to use this app is challenging for toy store owner because parents aren’t certain about toys’ quality and app’s features
🚩
Following the guidance on the app is challenging for kids because they don’t have enough vocabulary and cognitive ability
🧸
Designing a toy is challenging for the kids because they lack matured drawing skills to express their ideas
Solutions
🦕
Dinosaur theme: Kids are more creative when they are facing a creature that isn’t alive in reality
📦
Adventurous tracking: The app will show toy’s making and delivery stages in fairy tale style, and keep kids excited during waiting time
🦖
Template: The app will offer basic templates, and kid can add simple designs on them
🎨
Simplified design flow: Kids can choose from the parts the app offers, and finalize their design step by step
🔈
Audio description and guidance during the design process
🧒
Separate kid and parent page: Simplified the design and language for kids, yet maintaining necessary information on parent page
💬
Community: Parents can visit the community and see the happy moments of other kids with their dinosaur friends
📚
Learn & Win coupon: Kids can win coupon for their next purchase by studying knowledge about their dinosaur friends
Design
Style guide
3D effects created Chat GPT
User flow: Design the toy
Enter the app
Start Designing
Create Toy
Homepage
Choose Template
Choose color and draw patterns on the template
Choose clothes and accessaries
Choose facial expression
Finish
Designing?
No
Yes
Choose your box
Go to the purchase flow
Add to My Box
Select a scene in the box
Ready for
purchase?
No
Yes
Enter the app and create new account
Follow audio guidance and design unique dinosaur
Ask parents to pay for their dinosaur
Add dinosaur designs into collections
Track the order with fun animation
Desktop Responsive Design
Design flow on desktop, putting more elements in one screen and further simplify the design steps
User is asked to switch to parent’s account and pay for the order
Parents can also purchase the order on their account webpage
