Our Brief
How can we use the power of Airbnb’s greatest assets to uplift and connect a digitally hyper-connected generation in need of social connection?
Research
Gen Z are hyperconnected in the virtual world but socially disconnected. They are having
fewer shared moments and shared memories; thus, the collective experience has lost ground to individual pursuits.
73%
of Gen Z report feeling lonely sometimes or always
Mental health issue brought by loneliness, such as depression, anxiety, social phobia, etc
Introvert Gen Z felt harder to build reliable or trustworthy social connection
User
Gen Z, age around 18 - 22 who wants to find travel partner
Problems
How can we encourage Gen Z to build social connections?
#1
How can we encourage Gen Z to share emotion and experience in order to build social connections?
#2
How can we help users to find partner with similar travel goals
and interest?
#3
How can we help users to easily communicate and reduce conflict?
Goals
Help Gen Z build connections comfortably
Create a user flow for users to find
people with similar interest and build
travel plans together.
Create a user flow for users to record mood during travel to build connection and better understand themselves.
Solutions
Plan together
Build travel plan with their partner together based on their style and interests, Both sides could share their ideas.
The app can guide users who never planned traveling before to build their plan step
by step.
The app could calculate total expenses so users could split their bills.
Record Mood
User can record their emotion during the trip and share them with their partner, and see their mood changes daily.
The system could analyze their experience which would help them to connect with better partners in the future.
Design
User Flows
Flow 1
User builds a travel plan and invite friend to edit together
Click “plan” on the Homepage
Click “Start a new plan”
Enter travel information
Click “Generate plan”
Edit the plan and click “Save itinerary”
View the plan summary and click “Invite friend”
Send out invitation to friend and create group
Edit the plan together
Partner join the group
Follow the instruction and create a plan.
App will give recommendation over destination, and automatically generate a detailed travel plan based on user’s choice.
User can generate a brief summary of the plan, and share it to their friend, then create a group to edit plan together.
Flow 2
User records their emotion and see mood analysis
Select a mood on homepage
Enter current mood, activity
Confirm current status
Click “Save”
View current mood in Current trip
View your friend’s status
Click Analysis to see the mood changes during the trip
Share your mood report
Click connection to see the common moods with their friends
Click the shortcut at the homepage to record the in-time mood user has during the trip.
User can get a summary of their past mood changes, and share their mood report to any social media.
App Store
Finally, we created an app store page to show the highlights of our design
What I learned...
This is one of my first thorough app design projects, and also the first time working with other people.
I learned about how to use style guide to unified our page’s design, and simplified our features to meet user’s actual needs.
Finally, my teammate Tia taught me a lot about research skills, and I learned how to be more organized and logical over my interface design and user flow design.
